Engineering, Energy & Safety
What's inside
We help South-East Europe build better — safer, greener, and engineered to last.
To advance sustainable, safe and energy-efficient building and engineering practice through standards, training and a connected professional community.
A built environment across the Balkans and SEE that meets European standards for sustainability, performance and safety.
Founded in Kosovo, built to scale — uniting engineers, architects, institutions and industry across the region.
Four disciplines, one standard.
The name is the strategy. Each letter of ASBEES stands for a pillar of the built environment — held together by sustainability.
Durable, sustainable construction and materials.
Sound structural and systems engineering.
Efficiency, renewables and performance.
Protecting people, assets and communities.
Logo
Review
An honest critique of the current mark — and the concepts that led to the new one.
The current mark
Existing logo · wordmark with striped "EE" device
- Clever wordplay. "AS·BEES" is memorable, and the striped E's double as bee-stripes and stacked building floors.
- Green signals sustainability — the right territory for the mission.
- No standalone symbol — can't work as a favicon, app icon or social avatar. Essential for a body scaling across SEE.
- Generic green + pure black reads dated rather than authoritative.
- Two-line descriptor becomes unreadable at small sizes.
- Heavy, uneven spacing — the weight feels industrial, not institutional.
Three concepts explored
Each keeps the green and a structural idea. We recommend the one that gives ASBEES a true, ownable symbol.
A solid cell with cut-out floors. Strong, but reads more like a building than a system.
An "A" for Association as a roof/beam. Architectural — but loses the bee equity.
Honeycomb + stacked floors rising from a honey-gold foundation. Bee, building, energy — in one mark.
Meet the new ASBEES.
Energy · Safety
One mark, four ideas
The honeycomb cell: collaboration, industriousness, and nature's strongest, most material-efficient structure.
Stacked floors rising upward — and a direct callback to the striped "EE" of the original mark.
The gold base grounds the mark in a stable footing — warmth, energy, and a quiet nod to the bee.
A shield-like, solid silhouette: an association you can build on.
Construction & proportion
The symbol is built on a hexagonal grid. The beam height defines one unit — 1× — and governs every gap and margin.
Clear space & minimum size
Always keep clear space equal to X — one beam height — on every side. Nothing may enter this zone.
The lockup family
Pick the lockup that fits the space — but never recreate or re-space them by hand.
Backgrounds & contrast
Keep the mark legible. Use the full-color logo on light surfaces and the reversed logo on pine, ink or photography.
What not to do
The logo's integrity protects the brand. These six rules are absolute.
Color
A deep, premium green — grounded by honey-gold and a precise neutral range.
The core palette
RGB 11 · 86 · 56
CMYK 87 · 38 · 82 · 33
RGB 30 · 158 · 87
CMYK 81 · 16 · 84 · 2
RGB 227 · 169 · 44
CMYK 10 · 34 · 93 · 0
Usage & accessibility
Lead with light and pine. Honey is a 10% accent only — for highlights, never body text or large fields.
Never set text in Signal Green or Honey on light backgrounds. Use Pine or Ink for all body copy.
Typography
A confident geometric display, an engineer's workhorse for text, and mono for the technical voice.
Three typefaces
700 Bold
800 ExtraBold
500 Medium
600 SemiBold
500 Medium
Scale & hierarchy
Elements
Iconography and graphic devices that extend the mark into a full visual language.
Iconography
A single line style: 2px strokes, rounded joins, built on a 24px grid. Geometric and calm — never illustrative.
Graphic devices
Three devices extend the mark — the honeycomb field, the strata rule, and the hexagon frame.
Imagery
& Voice
How ASBEES looks through a lens — and how it sounds on the page.
Photography direction
- Real built environment. Actual projects, sites and people — never generic stock.
- Human scale & natural light. Show the work and the people behind it.
- Hexagon crop for hero and feature imagery; clean rectangles elsewhere.
- Pine duotone is available as a house treatment for cover and section imagery.
✕ No heavy filters, fake lens flare, or staged hard-hat clichés.
Voice & tone
- "Build to last."
- "Standards that protect people."
- "Energy that performs."
- "Engineered for the region."
- "Synergistic solutions."
- "Best-in-class paradigms."
- "Disruptive green tech."
- Empty buzzwords.
Applications
The system at work — stationery, digital, social and the built environment.
Stationery
+383 49 000 000 · Prishtina, Kosovo
BUILDING · ENGINEERING · ENERGY · SAFETY
Digital
Drilon
Social media
Environment & print
Building better, together.
Use this book as the single source of truth. When in doubt, protect the logo, lead with pine, and keep it clear.